Wednesday 11 August 2010

In honour of Ticket Touting

Suppose a show venue or stadium can seat 5,000 people for a unique event but the demand is 20,000; obviously not every-one can be accommodated. Events such as cup finals, major tennis tournaments and so on are often sold out, often in advance. For an usual tennis fan it is just about not possible to get a ticket for Wimbledon,
surely a centre court ticket or a ticket for one of the more valued matches. Which means that whatever way you look at it, there are going to be a lot of disap-
pointed fans. How then is it to be decided who will be disappointed and who will not?

The simple answer is that the fans who are prepared to use the most money will not be disappointed, which means that if a ticket for concert is £20 and a
fan is ready to pay £100, to a tout or anyone else, then he will see event, while a fan who is not prepared to shell out that sort of money will not. Exploitation of what? Well, the box office sold the ticket for a mere twenty pounds so the tout has made eighty pounds. Fine, then why didn’t the club sell the ticket for £100 in the first place? We have often heard of tickets for the men’s final at Wim-bledon changing hands for a £1,000 or more. If this is the going rate then the club should raise the price of
centre court tickets to a thousand pounds or something in that region.. From a socialist point of view they should welcome the tout — the small man — making a profit rather than the big corporations.

No comments:

Post a Comment